Looking out for each other
But a true partnership runs deeper than mutual goals and interests. Maxwell cites two things that matter a lot to him personally when it comes to working alongside another company.
“First, trust: we have frequent and open communications with DLL. Especially about challenges, which we face together as one team. And secondly, respect: this is about how you treat one another. For example, some deals are higher risk, with a greater danger that a hospital may not be able to pay back. And though it’s not easy, as it could mean losing the deal, we’ll always let DLL know about that risk. Because we look out for each other, by being open and honest.”