Andreas Fetscher, Selecta (left) and Caroline Blomé, DLL (right)
DLL and Selecta have developed a completely new and unique financing solution where profit is shared between the parties. “DLL has given us that combination of security and flexibility that we look for in a financial partner ”, says Andreas Fetscher, Business Developer at Selecta.
There is a pleasant aroma of coffee in Selecta's premises on Torggatan in Solna, a few kilometres north-west of Stockholm city. The reception area is lined with coffee machines offering beans from coffee-producing countries all over the world, roasted and brewed to suit the average consumer as well as the connoisseur. “Coffee is our business”, says Andreas Fetscher, Business Developer at Selecta, and serves himself a cup of steaming, black Pelican Rouge from Selecta’s own roasting company.
There are few things in Swedish society more established than drinking coffee and having a coffee break. Coffee brewed in Selecta's machines is consumed in more than 16,000 Swedish workplaces, and the coffee machine is a natural and important assembly point. Smaller enterprises may have one machine while larger companies can have up to 500 coffee machines located in different departments.
“In Sweden, Norway, Finland and the Netherland our business is mainly coffee, while in rest of Europe it is vending machines”, says Andreas. “In Switzerland there are 90 percent vending machines and 10 percent coffee. In Sweden it is quite the opposite, but also here we see large and unexplored upsides for vending”.