Driving Growth and Flexibility: How Putzmeister Iberica and DLL address evolving customer needs

Putzmeister Iberica, established in the Iberian market in 1949, has built a strong legacy in concrete equipment. In 2012, the company joined the Sany Group, significantly expanding pumping its product portfolio to include earthmovers, loaders, and road machines. However, as they ventured into new sectors, the company faced the challenge of meeting evolving customer demands, particularly regarding financing options for the diverse range of equipment now offered.

As Putzmeister Iberica expanded its product line, they encountered a new customer base and faced increasing demands for innovative financing solutions. These new customers, particularly those in industries like earthmoving and road construction, sought flexible purchasing options to meet their specific needs. Additionally, Putzmeister needed to create a distribution network for Sany products across Spain, ensuring that their distributors had adequate stock levels.

The solution? DLL steps in as a flexible and proactive financial partner, offering innovative financial solutions that address these challenges. By providing stock financing, DLL enables Putzmeister’s distributors to maintain the necessary inventory of equipment at their facilities without the burden of high financing costs. This helps distributors respond to customer orders promptly and efficiently, while maintaining high service levels across the country. DLL’s deep understanding of the market allows Putzmeister to meet the needs of their evolving customer base, providing not just equipment, but also tailored financial solutions that are critical to expanding their operations.

With DLL’s support, Putzmeister is establishing a large distribution network for Sany equipment, providing distributors with immediate access to machines and can also offer flexible financing options to their customers. The collaboration enhances Putzmeister’s service offerings, allowing them to meet increasing customer demands for non-traditional financing solutions. This partnership streamlines operations, expands Putzmeister’s presence in the Iberian market, and paves the way for future growth.

Santiago López, Chief Commercial Officer at Putzmeister Ibérica / Sany Iberia, emphasizes the value of DLL’s deep market knowledge and flexible approach. This financial partnership is crucial in addressing both present and future challenges, including navigating external factors like supply chain issues. Looking ahead, Putzmeister expects continued growth with DLL’s support, further strengthening their position in the construction equipment sector. They are now also offering retail finance solutions, enabling customers to invest in new assets without major cashflow outflows.

For more information about DLL’s floorplan finance offerings and how they can support your business, please visit our Commercial Finance web page.

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