DLL, Athlon, and Technogym join forcesfor the Human Energy Challenge 2014

Funding fitness equipment which generates energy
Today De Lage Landen (DLL), Atholon, and Technogym kick off the Human Energy Challenge 2014, a collaborative initiative in which they joined forces to encourage awareness on responsible energy usage and the need for a more sustainable future.

From September 15th until the 29th, nine fitness clubs within the Netherlands and Belgium equipped with Technogym’s innovative ARTIS RENEW fitness equipment will generate energy through physical exercises which will be directly supplied into the building’s grid to power the gym. During the Human Energy Challenge, this generated energy will metaphorically be used to charge the battery of a Tesla Model I-S. The fitness club which generates the largest amount of energy will eventually win the challenge. The competition will be rounded of with an event around the theme ‘sustainable mobility’ on October 9th where all participants eventually can experience electric driving.

The Tesla’s for this grand finale are provided by Athlon, the mobility solutions arm of the DLL group. “The Human Energy Challenge completely fits Athlon’s commitment towards sustainable mobility solutions. We’re happy to be part of this initiative as we are always looking into innovative ways to support sustainable mobility solutions”, says Folkert Ruiter, Marketing Manager Athlon.

Jeroen van Beeck, Vice President Program Management Healthcare at DLL adds, “the Human Energy Challenge is the result of a strong partnership between Technogym and DLL covering our mutual passion for innovation and a sustainable future. For DLL it is not about just financing assets, our goal is to jointly look into ways to create added value. In this way we’re able to offer custom made solutions that benefit our partners market(s). Additionally, The Human Energy challenge positively contributes to a more sustainable world, which is a unique achievement.”