Eindhoven, June 10, 2016 – DLL has launched its first bluepaper, ‘Professionalizing used asset sales with dedicated promotional materials’. This bluepaper was developed after researching 362 manufacturers and dealers that already promote their used asset sales. DLL hopes to inspire more manufacturers to develop a dedicated communication strategy for used assets.
The sale of used assets is becoming increasingly important for manufacturers
With the rise of the circular economy, the sale of used assets is becoming increasingly important. However, being actively engaged in the used asset market frequently goes against manufacturers’ traditional way of working, which is to produce new products in increasing numbers to keep their factories up and running. Combined with the fear of cannibalization, lower available budgets and a lack of strategic relevance, manufacturers often overlook or underestimate their used asset possibilities.
This bluepaper is the result of researching more than 360 examples of online and offline promotional materials across the Construction, Transportation, Automotive, Healthcare, Food, Agriculture and Office Equipment industries. Key elements to consider in the process of creating promotional materials are highlighted to inspire manufacturers and dealers to get the most out of their used asset sales.