Since 2011, the Mahindra USA tractor company has grown an astonishing 27% annually versus the 6% industry average. How is this 20-year young-company winning against iconic veterans like John Deere and Kubota?
Power to increase competitiveness
“Mahindra Finance has done far more than just put us on a level playing field,” says Cleo Franklin, VP Marketing, Product Development and Strategic Planning for Mahindra USA, referring to the joint venture between DLL and Mahindra. “Their innovative and insightful programs have given us the power to increase our competitiveness and meet our customer’s needs for financing options.”