Tech Trends LIVE: Insights on How Customers Will Invest in Technology in 2021 

Sep 21, 2020

As the shape of businesses rapidly evolved this year, digital transformations were fast-tracked to meet new remote working and virtual classroom capabilities. Demand for laptops, mobile devices and videoconferencing software skyrocketed. IT teams have been tasked with implementing new, sophisticated cybersecurity measures. And according to the International Data Corporation (IDC), spending on artificial intelligence (AI) systems is expected to double over the next four years as organizations seek to remain competitive in our digital economy1.

As these digital transformations are implemented, technology investment strategies must shift accordingly.

On October 13, 2020, experts from DLL along with guest speaker IDC Research Director Susan Middleton will present a live webinar, addressing current technology investment trends along with insights for developing and updating investment strategies as we head into 2021. The webinar will address:

  • Data, trends and predictions from IDC on IT spending, financing and subscription-like models for tech investments
  • Insights into how channel partners are managing cash flow and credit lines to preserve capital and drive growth in uncertain times
  • Case studies on how channel partners have helped manage customers’ payment requirements
  • Examples of how companies have shifted their IT investment strategies, and how the channel has sharpened their selling approach to manage through the pandemic
As digital transformations are implemented, technology investment strategies must shift accordingly. "


Joe IavaroneJoe Iavarone
Joe Iavarone is SVP of Sales and Program Management for the Tech Solutions Global Business Unit of DLL. Joe is responsible for strategy development and overseeing finance programs for DLL's leading technology manufacturer, channel, distributor, and telecommunications carrier partners across North America. Additionally, Joe has global program responsibility in 19 countries for a leading global device OEM.

Since joining DLL more than 22 years ago, Joe has established a successful track record in helping customers grow revenue and enhance profitability. He joined the Tech Solutions Global Business Unit in 2008 and possesses deep industry knowledge, supporting partners across the channel. Joe holds a Bachelor of Arts degree from West Chester University.

Jim HoffmanJim Hoffman
Jim Hoffman is U.S. Country Sales Manager for the Commercial Finance Global Business Unit at DLL. He has more than 30 years of industry experience in both relationship management and business development and is an expert in providing inventory and working capital solutions to the IT reseller channel. Jim and his sales team are responsible for managing over 2,000 dealer partners who generate more than $2 billion annually in financed volume.

Jim joined DLL in 2005. Prior to his current position, he held roles as VP of Business Development, where he was responsible for the East Coast region of U.S., and Sales Manager for the Technology Sales Team. Jim has a Bachelor of Science in Business Administration in Finance from Suffolk University.

Susan MiddletonSusan Middleton
Susan Middleton leads IDC's worldwide research on IT equipment, software, and services financing markets. As research director for IDC's Flexible Consumption and Financing Strategies for IT Infrastructure research, her analysis provides insight from both a supply-side and a buyers' point of view. Ms. Middleton's core research coverage includes the evolution of procurement models from purchasing, leasing and financing to the new as-a-service models, also known as flexible consumption. Based on her analysis and expertise on procurement strategies and IT equipment lifecycles, Ms. Middleton's research helps vendors and buyers understand the top drivers of the new flexible consumption models and the impact of these new buying behaviors on long-term IT equipment values and forecasts.

The webinar will take place on October 13th at 12:15 PM EDT. To learn how the channel is incorporating payment solutions in their strategies to drive sales and increase customer investments in critical IT solutions, register for the webinar here.

If you are interested in attending our Europe Tech Trends Live webinar on October 15th at 3:15 PM CET, click here to register.

1 IDC Press Release, Worldwide Spending on Artificial Intelligence Is Expected to Double in Four Years, Reaching $110 Billion in 2024, According to New IDC Spending Guide, August 2020

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