Beyond Convention: EF Innovators Unconference is Reimagining the Future of Equipment Finance

Nov 20, 2020

This news was featured in The Monitor, ELFA, Equipment Finance Advisor and Green Sheet.

Deborah Reuben, CEO & Founder of TomorrowZone, along with asset finance company DLL, announced their plans to launch the Beyond Convention: EF Innovators UnConference – the first-ever industry-wide community innovation challenge to meet the urgent tech needs of equipment finance lessors and lessees.

As the industry faces the significant challenges from the pandemic and subsequent economic fallout, equipment finance organizations across the world are trying to navigate through uncharted waters to refine operating processes, reopen their facilities, deliver value to customers and vendors, and embrace innovation and technology in an urgent manner.

In collaboration with DLL, co-founding sponsor of the challenge, the Beyond Convention: EF Innovators UnConference will engage forward-thinking, innovation-minded professionals and experts across the equipment finance ecosystem to contribute to ongoing discussions about technology, innovation, and the future. The Beyond Convention: EF Innovator UnConference kicks off with a fall roundtable series on December 3rd and December 8th, which will include a community element for participants to continue engaging outside of each session.

Revolutionary ideas can come from unconventional collaborations. "

The design focus of the series and community is to not only showcase innovation thought leadership, but to elevate it beyond that and turn ideas into tangible actions. Collectively the participants in the community and conference series will be part of the ongoing discussion and activities shaping the future and creating groundbreaking solutions to some of the most complicated issues of our time.

“Thank you to our friends and co-founders at DLL for supporting, co-designing, and collaborating on the launch of this groundbreaking platform to spark new thinking about the future of the equipment finance industry.” stated Deborah Reuben, CEO and Founder of TomorrowZone and creator of Beyond Convention. “Never before in the history of this industry has cross-industry innovation and collaboration been more important. For years there has been a lot of talk about the importance of innovation. What a thrill to bring together a diverse group of professionals who want to do something about it. We are excited to launch a community to challenge our thinking, include fresh voices, connect unlikely collaborators and ignite new ideas to shape the future.”

“DLL is committed to doubling down on innovation,” said Rafe Rosato, Chief Innovation Officer at DLL. “This event will push the boundaries of our innovative collaborations and we are hopeful that it will inspire new thinking in our industry. Revolutionary ideas can come from unconventional collaborations. We look forward to collaborating with others in the industry to shape the future.”

To register for the series, visit

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