“Dan’s business was still in the early stages of growth when we first met,” said Alex McAllister, regional sales director, DLL. “But in our first year of working with him, he more than doubled his 2013 revenue goal and 2014 is also tracking very strong. Furthermore, the recognized companies with which he does business—Xcel, Suncor, and others—boosted Flatiron’s credibility.”
The second interaction Alex had with Dan involved a lot of discussion back and forth, to arrive at a financing package that would enable him to get both pieces of equipment at a reasonable interest rate—one that would also accommodate the level of exposure.
“We worked with Dan to arrive at a down payment that he could afford, but at the same time he received a zero down payment offer from one of our competitors,” said Alex.
To add an additional layer of complexity, Dan’s local bank also agreed to finance the whole transaction for zero down, using his existing line of credit.
Alex, working with dealer Vermeer Colorado, evaluated all of the options with Dan and further explained that if he used his line of credit, he wouldn’t have it available later in case of emergency or for other future funding needs.
Because of the trust Alex had built with Dan and the ease of doing business with DLL, Dan chose DLL.
No two credit scenarios are alike
“DLL has the ability to hone in on the aspect most important to the end-user and then determines the right financing product to drive value for that individual’s business,” said Jill. “For Dan it wasn’t just about price, but about reliability and consistency and that is what Alex and his team delivered.”
Vermeer appreciates that DLL’s view of risk management encompasses much more than just their current and leverage ratios—looking beyond the numbers to the underlying relationships at the manufacturer, dealer and end-user level.