The Caminel Group has operated retail garden center stores in France since the 1960s. But in 2018 they began a bold new business-to-business (B2B) commercial endeavor as the official French importer and distributor of FARMTRAC tractors. That year, they also changed the name of their stores to Rural Master. Today, Caminel manages 20 Rural Master stores directly while supporting 25 franchises and a network of independent dealers, with some 200 sales outlets in total across France. In 2021, the company generated €71 million in revenues, nearly 8% of which was already from the new B2B activities.
A key to the fast and successful growth of Caminel’s new business is the close relationship with DLL Commercial Finance. “Thanks to DLL’s trust in the concept, and deep understanding of the farm equipment industry, we could rapidly import a large stock of equipment to build our network of franchises and independent dealers,” says Vincent Caminel, co-owner and managing director.