Innovating adaptive advertising experiences and leveraging tailored financial solutions has empowered leading digital media technology company Urban Vision to expand in Italy
Urban Vision, one of Italy’s leading digital signage and technology media companies, had a simple yet ambitious goal: to redefine how cities can be experienced. By integrating art, technology, and sustainability into advertising, Urban Vision transforms urban spaces across the country. Their projects range from real-time adaptive advertising on digital billboards to immersive and interactive urban experiences. The company offers out-of-home design and production, data and analytics, content and broadcasting, and promoting carbon neutrality.
At the heart of Urban Vision’s mission is a deep commitment to community. This means moving beyond providing advertising solutions and integrating art, technology, and sustainability into urban regeneration projects. Their initiatives aim to leave a positive impact, such as sponsoring the restoration of monuments, introducing new urban technologies to engage citizens, raising awareness on social issues, and creating high-entertainment experiences.
With the rapid pace of change in technology and media in the past few years, Urban Vision saw an opportunity to expand its business through a partnership with DLL.
Realizing a Vision with Flexible Financing
The company’s journey with DLL first began with what was initially support for individual initiatives. As the partnership evolved, DLL’s role expanded to meet the growing needs of Urban Vision at a crucial moment in the company’s growth trajectory. Beyond supporting initial financing requests, DLL began to play a larger role in supporting the company’s expansion, financing digital signage technology for customers. This collaboration allows Urban Vision to rent LED walls and provide their customers with the right technology for their advertising needs, using rental leases and insurance provided by DLL. The rental/usage based approach, instead of the classic ownership model, is ultimately what led to DLL’s partnership with Urban Vision. This approach allows Urban Vision, among many benefits, to have ongoing access to the latest technologies.
DLL’s leasing model empowered Urban Vision to scale projects rapidly and sustainably, adapting swiftly to market and technological changes. Immediate cash outflows were converted into medium-term outflows, eliminating the need to use current assets for investments. This strategy spread the investment over the asset’s useful life, leveraging DLL’s flexible leasing solutions and project-specific credit lines. Additionally, this model can be easily replicated for future investments, enabling Urban Vision to quickly expand its capacity for additional projects.
Fabio Mazzoni, Urban Vision’s Chairman and Co-founder sought an experienced financial solutions provider with the ability for hands-on support and the appropriate financial products that meet the needs of a growing company. “Our challenge was to find a financial partner who understood the importance of our model. DLL recognized the potential of our vision and provided the necessary financial support to turn ambitious, long-term projects into reality, allowing us to maintain financial sustainability.”
A Partnership for Meaningful Growth
Staying ahead means being ready to seize every opportunity. With meaningful growth top of mind for Urban Vision, speed was crucial. Working with DLL enabled Urban Vision to launch initiatives quickly, facilitating strategic investments in new technologies and expanding their ability to manage large-scale projects. This advantage allowed them to stay one step ahead, without using cash or networking capital to finance investments.
As Davide Andrea Toma, a Sales Manager at DLL who specializes in workplace equipment financing in Italy explains, “As a true financing partner, alleviating fiscal pressure for our partners is quintessential to their ability to sustain growth themselves. We understood and catered to Urban Vision’s unique financial needs and competitive position because of our deep expertise within this business. We provide customized financial solutions that aligned with Urban Vision’s goals.”
Mr. Mazzoni adds "DLL understood that our work transcends numbers, embracing creativity, change, and respect for cultural heritage. Their tailored financial solutions have enabled us to grow without compromising our mission. The DLL team's competence and availability have fostered open dialogue, allowing us to tackle market challenges together. Their flexibility and personalized support have consistently met our needs. With DLL, we have truly been able to leap forward."
Cultivating Community, Together
Urban Vision’s innovative approach to transforming urban spaces aligns perfectly with DLL’s commitment to supporting sustainable and impactful projects. A prime example of the value of Urban Vision’s partnership with DLL is found in the restoration project of the Scala in Milan. With customized financing, Urban Vision launched an innovative advertising campaign that attracted international brands and strengthened their leadership in the sector.
The company broadcasted the Prima of Teatro alla Scala live using an innovative LED Cube installation in Galleria Vittorio Emanuele II. The digital structure allowed the opera’s performance to reach beyond the theater’s walls, bringing the cultural event directly to the public. This project exemplifies Urban Vision’s commitment to integrating art, technology, and community engagement in urban spaces.
“Urban Vision seeks partners who are as visionary as we are,” explains Mr. Mazzoni. “DLL contributes to our growth strategy, allowing us to think big, dare, and carry out projects that have a real impact on cities. The availability and competence of the DLL team have made open and constructive dialogue possible, allowing us to face market challenges together. Moreover, their flexibility and personalized support have effectively met our specific needs.”
A partnership that began with financing individual engagements and has since evolved to large-scale, impactful engagements and continued growth for Urban Vision.
A Future Full of Opportunities
Urban Vision’s story is a testament to the power of financing and its critical role in propelling growth and innovation for companies. Their journey integrates art, technology, and sustainability, enhancing urban spaces through real-time adaptive advertising, immersive experiences, and community-focused projects. This approach not only elevates the urban environment but also engages citizens, raises social awareness, and promotes cultural heritage, proving that innovation can indeed pay off when it is deeply embedded in an organization’s mission.
Mr. Mazzoni, shares, “The collaboration has proven to be synergistic and productive, significantly contributing to the growth and innovation of our services. Together, we can continue to explore new markets and increasingly ambitious projects, confident that DLL will be by our side. DLL is not just a financial partner but a true strategic ally with whom to build the future.”
To learn more about our work in asset financing, visit Workplace Equipment Financing Solutions.