Tech Trends LIVE: Insights on How Customers Will Invest in Technology in 2021 

Sep 24, 2020

As digital transformations are implemented, technology investment strategies must shift accordingly."

As the shape of businesses rapidly evolved this year, digital transformations were fast-tracked to meet new remote working and virtual classroom capabilities. Demand for laptops, mobile devices and videoconferencing software skyrocketed. IT teams have been tasked with implementing new, sophisticated cybersecurity measures. And according to the International Data Corporation (IDC), spending on artificial intelligence (AI) systems is expected to double over the next four years as organizations seek to remain competitive in our digital economy1.

As these digital transformations are implemented, technology investment strategies must shift accordingly.

On October 13 and 15, 2020, experts from DLL along with guest speaker IDC Research Director Susan Middleton will present a live webinar, addressing current technology investment trends along with insights for developing and updating investment strategies as we head into 2021. The webinar will address:

  • Data, trends and predictions from IDC on IT spending, financing and subscription-like models for tech investments
  • Insights into how channel partners are managing cash flow and credit lines to preserve capital and drive growth in uncertain times
  • Case studies on how channel partners have helped manage customers’ payment requirements
  • Examples of how companies have shifted their IT investment strategies, and how the channel has sharpened their selling approach to manage through the pandemic


Guest speaker Susan Middleton leads IDC's worldwide research on IT equipment, software, and services financing markets. As research director for IDC's Flexible Consumption and Financing Strategies for IT Infrastructure research, her analysis provides insight from both a supply-side and a buyers' point of view. Ms. Middleton's core research coverage includes the evolution of procurement models from purchasing, leasing and financing to the new as-a-service models, also known as flexible consumption. Based on her analysis and expertise on procurement strategies and IT equipment lifecycles, Ms. Middleton's research helps vendors and buyers understand the top drivers of the new flexible consumption models and the impact of these new buying behaviors on long-term IT equipment values and forecasts.

The details for each webinar are below.

Date: Tuesday, October 13, 2020
Time: 12:15 EDT
DLL speakers:

  • Joe Iavarone, SVP of Sales and Program Management for the Tech Solutions Global Business Unit
  • Jim Hoffman, U.S. Country Sales Manager for the Commercial Finance Global Business Unit

Click here to register for the U.S. webinar.

Date: Thursday, October 15, 2020
Time: 3:15 PM CET
DLL speaker:

  • Catherine Meyers, Regional Sales Manager of Europe West and East for the Tech Solutions Global Business Unit

Click here to register for the Europe webinar.

We look forward to having you join us to discuss how the channel is incorporating payment solutions in their strategies to drive sales and increase customer investments in critical IT solutions.

1 IDC Press Release, Worldwide Spending on Artificial Intelligence Is Expected to Double in Four Years, Reaching $110 Billion in 2024, According to New IDC Spending Guide, August 2020
Susan Middleton
Susan Middleton