DLL captures its global development with renewed brand

Sep 30, 2014


As of September 30, De Lage Landen, a global provider of asset based financial solutions, will evolve their brand name to DLL. A new logo and the tagline ‘See what counts’ support this transition, reflecting a journey of growth and success.

“We’ve been working on a stronger, clearer market presence that reflects our distinctive heritage, our role in today’s world, and our strong belief in partnership and mutual progress,” said Bill Stephenson, Chief Executive Officer and Chairman of the Executive Board of DLL. “Our new brand reflects how many of our stakeholders including customers, suppliers and employees see this company and value the long term- relationship we have.”

See what counts

In the new tagline, DLL summarizes its ethos in three simple words: See what counts. For DLL, it’s not just about financing assets, it’s about adding value through integrated financial solutions that help partners grow their businesses sustainably. Therefore DLL’s mission is to enable customers to use the assets they need to contribute meaningfully to the world, both economically and socially.

New logo

Progress through partnership is also reflected in the new logo – with two stacked L’s with an upwards movement. The logo’s descriptor ‘financial solutions partner’ covers the expert role DLL takes in Agriculture, Food, Healthcare, Clean Technology, Automotive, Transportation, Construction, Industrial Equipment and Office Technology.

“Extensive partner surveys confirm that DLL’s relentless focus on relationships makes us unique for our partners,” says Stephenson. “With our new brand we emphasize our collaborative mindset and continue to challenge ourselves to create solutions for our customers that not only meet their expectations for today, but also anticipate their market needs of tomorrow. This is what drives all 5.600 members in 36 countries.”

DLL logo
DLL logo
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Liezelotte Rijk


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