In the competitive world of IT sales, the approach of ‘one and done’ simply doesn’t cut it anymore. For those who truly value their customer relationships and aim to cultivate them over the long term, offering ‘payment over time’ solutions is not just an option, it’s a necessity.
Let me share this from the very outset: Payment over time solutions enhance customer satisfaction, drive sales, and give you a competitive edge. You may suggest that this narrative suits a finance company’s own interests, however the benefits are very real, so I’ll explain further.
Replacing problems with opportunities
There are specific stages that a buyer goes through when deciding to buy a product or service, and understanding these provides an opportunity for an astute salesperson. Let’s look at how a payment over time solution can help an IT reseller positively impact each stage: